ABOUT
Growth marketer by background. Systems builder by behaviour.
I’m a Sydney-based growth and demand generation leader focused on building AI-powered go-to-market systems that find, prioritise and convert pipeline.
What I do now
At Think & Grow, I work across AI, automation, account-based marketing, signal-based outbound, demand generation, SEO/AEO and analytics. The common thread is building practical systems that help sales and marketing teams make better decisions and act on better information.
That includes Contact Intel, a Claude-powered pre-call intelligence plugin; a target account intelligence agent monitoring 146 accounts for growth signals; and EngineRoom, an AI-assisted event follow-up workflow.
Before AI-native GTM
I co-founded HIVERY and served as VP of Marketing for an AI-driven retail optimisation SaaS company selling to enterprise clients globally. I built the B2B marketing function across demand generation, brand, content, ABM and marketing operations.
How I think about AI and growth
I’m more interested in workflows than demos. AI is most useful when it is connected to real data, clear rules, a commercial decision and a human who knows what good looks like.
That is why I describe the work as AI-powered GTM systems: account signals, CRM context, enrichment, automation and agents working together around a defined growth problem.
Tools I work with
AI & automation
Claude Code, Claude plugins and agents, Clay/Claygent, HubSpot Breeze AI agents, n8n, Make and Zapier.
GTM & data
HubSpot, Salesforce, Marketo, Apollo.io, 6sense, Snowflake, GA4, Google Search Console, SEMrush and Ahrefs.
Channels & creative
LinkedIn Ads, Google Ads, Meta Ads, technical/content SEO, Webflow, Canva, Figma, Photoshop and Premiere.