WHAT I DO
Growth strategy with a systems layer.
I work across the parts of B2B growth where strategy, data, AI and execution meet: account signals, sales intelligence, outbound and ABM, automation, search visibility and experimentation.
The operating idea
Most GTM problems are not solved by adding another tool. They are solved by connecting the right market signal to the right context, decision and action. My work combines conventional growth marketing with AI agents, CRM data, enrichment, automation and measurement.
The pages below explain each capability in more depth and connect it to systems and outcomes I can substantiate from my work.
Signal-Based GTM
Prioritise accounts using fit, timing, growth signals and CRM context.
Explore →AI Sales Intelligence
Turn account context into briefs and next actions sales teams can use.
Explore →AI Outbound & ABM
Connect account selection, personalisation and multi-step sales execution.
Explore →AI Growth Automation
Build workflows that connect data, AI reasoning, human review and action.
Explore →AI Search Visibility
Technical SEO, AEO/GEO, schema and content architecture for discoverability.
Explore →Growth Experimentation
Test acquisition, creative, conversion and follow-up against commercial outcomes.
Explore →